The exhibition includes over 30 images shot by Steve McCurry in Africa, Latin America and Asia, as part of the Lavazza sustainability project ¡Tierra!, which has seen the company and its Foundation involved in a series of activities aimed to supporting and developing the caficultores communities since 2002.
Eight countries: Peru, Honduras, Colombia, Brazil, Tanzania, Vietnam, India and Ethiopia, where to discover the portraits and the stories of coffee growers. A project Steve McCurry has enthusiastically embraced, becoming an official champion of a path towards cultural sustainability, which has seen him portray through his lenses moments of the day to day life in the countries where coffee is produced.
The cooperation with Lavazza has grown even stronger in 2015, with the creation of the Lavazza Calendar dedicated to the “Earth Defenders”, shot by Steve McCurry and signed by Lavazza and Slow Food.
“This exhibition represents an important step further in Lavazza’s commitment to culture and to our sustainability projects” – explains Francesca Lavazza, Lavazza Board Member - Our passion for art, photography and design has brought us to work with great artists throughout Lavazza’s history. To be once again side by side Steve McCurry here in Belgium, reconfirming the friendship with this extraordinary artist and the strong bond of Lavazza with culture and sustainability, couldn’t be more satisfying”.