Think with Google

As marketers we’re always looking for valuable resources to help us in driving choices of our everyday job. This portal, think with google,  has often proved a useful inspiration for market analysis, benchmarks, consumer insights, analytics frameworks and trends. Google Trends is the most well-known platform for discovering what people are looking for and make comparisons, but today we want to focus on the Shopping Insights tool, specifically projected to grab insights about product trends. Unfortunately, it only works in the United States, but it allows to specifically track purchase related queries.