Lavazza continues to be the official sponsor of the Grand Slams and by the end of May and beginning of June the French tournament took place in Paris.
This year we collaborated with the Fédération Française de Tennis (FFT) in order to strengthen our digital communication. Besides the usual digital activations (influencers involvement, static post and Instagram stories) we worked on a video hero with Carlos Moya trough which we wanted to highlight the relationship between Lavazza and Tennis.
The 2019 Roland-Garros digital activities have shown excellent results, considering all the KPIs. The overall impressions are more than 20M (more than 50% on Lavazza official channels, +685% vs 2018 season).
Enjoy the video below.