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    Rollout e-commerce US

    In May 2019 we launched the Lavazza direct ecommerce in US thanks to the strong commitment of the country referents and the support of a cross-department HQ taskforce.

     

    With this release we switched off the previous version, which was managed by our distributor, reaching the 4th Lavazza owned ecommerce and it has now become our first bilingual ecommerce, translated in Spanish, too. With the full website (corporate + ecommerce) the expectation is to boost the brand growth within the market, thanks to the seamless integration of Adobe Experience Cloud and SAP Commerce Cloud Hybris.

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