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    Hack your Deséa

    Fully integrated digital campaign for the launch of the new Lavazza A Modo Mio machine.

     

    The touchpoints activated for the Deséa take off were:

     

    Website, with an interactive section to fully experience the features of the machine;

     

    Social media, with a dedicated video series, Coffee Hacks, which show the machine recipes, leveraging on one of the most engaging food trends; 

     

    Amazon, partnership with the e-commerce giant in order to increase awareness for driving sales.