Hack your Deséa

Fully integrated digital campaign for the launch of the new Lavazza A Modo Mio machine.


The touchpoints activated for the Deséa take off were:


Website, with an interactive section to fully experience the features of the machine;


Social media, with a dedicated video series, Coffee Hacks, which show the machine recipes, leveraging on one of the most engaging food trends; 


Amazon, partnership with the e-commerce giant in order to increase awareness for driving sales.