The exhibition and the experience

The all-Italian art of the coffee-break will be the real star of fuorisalone 2010, with the Lavazza Design Machines exhibition, which traces the art history of the Art of Self Made Espresso di Lavazza . Energy, technical finesse and aesthetics in 3 generations of coffee machines, from 1989 to today. The staging is unique and with everything to discover, placing the visitor’s senses and the nature of these objects, the first social networks in history, firmly at centre stage.

The book

The exhibition at the fuorisalone is based on the history of more than twenty years of Lavazza’s design, and technological and aesthetic choices, told for the occasion, in the book edited by Virginio Briatore.

A meticulous reconstruction of technical details and studies that have accompanied more than

20 years

of experiments, prototypes and successes, right down to the roots of today’s domestic espresso.
 

The Mobile Station

A week such as the Salone del Mobile cannot fail to offer at least one surprise that is amazing in terms of creativity and good taste. And hence the creation of Mirko Gabellini (the concept was conceived and developed by the NeriMarini agency): attaching wheels to an extra large A Modo Mio , so as to offer an authentic Lavazza espresso to be sipped between one exhibition and another moving around Milan.

Where:

Fuorisalone

Via Tortona 32

When

14 – 18 Aprile