Famous names for exclusive collaborations. Their work is a pictorial history of Lavazza, immortalised by the inspirational work of great photographers who have captured stories and ideas from all over the world.

In 1993, Lavazza decides to inaugurate the era of Lavazza calendars with a specific creative slant. The goal is to make the calendar a tool for transmitting a renewed image of the company prestigious, aggressive and modern, targeting young people, innovation and the future.

The calendar also represents a gift with a unique artistic value. As a result, over the years internationally renowned photographers are called upon including Helmut Newton, Ellen Von Unwerth, Ferdinando Scianna, Albert Watson, Marino Parisotto, Elliott Erwitt and David LaChapelle.