Aesthetics have always been fundamental for Lavazza: from the very beginning the company has been in an open artistic dialogue with top creative Italians such as Armando Testa, Marco Zanuso, and Pininfarina. These were followed by the new multi-faceted generation of architects including Claudio Caramel, Karim Azzabi and Matteo Thun up to our happy experience with the food design legend Ferran Adrià.

And taking forward this artistic tradition to produce the new Lavazza Ho.Re.Ca Design Collection; eight pieces created by a disparate team of designers coordinated by the philosopher of architecture Virginio Briatore: Lorenzo Damiani, Ilaria Gibertini, Setsu and Shinobu Ito, Alessandra Pasetti, Matteo Ragni, the Virgola 3 Studio, and Marco Zito.

The square with rounded corners has been used for nearly all the objects in the collection: “The geometric overlay of the circle and square symbolises rationality, passion and their coexistence,” explains Briatore. In Japan, this form is called Yawa and is based on two opposite concepts, whose matching generates new possibilities and visions."

The outcome of this collective work is a series of eight types of service objects, which will soon be supplemented by other new items.