DESIGN VENUES: ESPRESSION
This is Lavazza’s new concept store, to develop its local presence. The objective of Espression is to offer customers 100% Lavazza shops, the product of a marketing idea conceived and developed by the company.
The philosophy behind the Espression sales strategy is original: bringing together in a single location Lavazza’s passion for coffee and creativity and combining them with a gastronomic experience especially designed for the general public.
The partners par excellence are the number one of international gastronomy, the Catalan chef Ferran Adrià, and Moreno Cedroni, the ultimate in eclectic Italian chefs. They are responsible for contributing to creating the Espression menu. This means that customers can enjoy an extraordinary range of coffee-based specialities.
