“Segno Lavazza” has come to life. The project is geared to form the brand identity and boost its visibility in the public domain. This operation improves the locations atmosphere, prizes professional competence in the bartender and improves the customer's well being by polishing the logo, graphics, colour and shape of the objects. Segno Lavazza's new coffee-cup offers a complex and rewarding sensory experience.
From these considerations, and thanks to the formidable talent of young Italian architect Claudio Palmi Caramel, a new line of objects and furniture for cafes has been shaped. The new project was based on the original Lavazza logo, its commanding presence and the simplicit graphic and morphologic which in turn reflects the brands essential values so that the cup becomes the letter “A” of brand rotated and doubled.
Acting on the simplification of forms and a rigorous understanding of the demands of professional bartenders, the creative process has built a steady design destined to last, in which internal correspondence and efficiency coexists harmoniously. The “Segno Lavazza” line is an excellent combination of technological research and aesthetics, conceived for professionals of the coffee industry to better satisfy their customers.
