POSTERS
Bold ideas for innovative communications; Lavazza has always been a trail blazer, representing modernity, Italian flair and positive perceptions.
The billboard designed by Testa – Lavazza Qualità Rossa with its aromatic cloud – heralded the first vacuum-sealed aluminium “brick”, which became a supermarket classic in the 1970s.
Armando Testa is considered the heir of the Italian poster designers of the 1930s. A powerful bond with the art world, constant research into symbols reflecting the modernity of the era and profound respect for ordinary people’s common sense are the keynotes of the creative mind of Armando Testa, who has designed countless Lavazza posters over the years.
Through ever-changing artistic expressions, his innovative language reinterprets the universal appeal of Italian espresso around the world.
