CALENDARS
The Lavazza calendars were launched in 1993, to convey pictures and lifestyle ideas, and the first two were designed by Helmut Newton. The coffee experience, seen through the eyes of great photographers, resulted in the calendar shots being used as giant posters or small pack shots for promotional products such as Lavazza espresso cups.
In 1993, Lavazza decides to inaugurate the era of Lavazza calendars with a specific creative slant. The goal is to make the calendar a tool for transmitting a renewed image of the company: prestigious, aggressive and modern, targeting young people, innovation and the future. The calendar also represents a gift with a unique artistic value. As a result, over the years internationally renowned photographers are called upon including Helmut Newton, Ellen Von Unwerth, Ferdinando Scianna, Albert Watson, Marino Parisotto, Elliott Erwitt and David LaChapelle.
