2009-2010
2009
The Lavazza Paradiso turns 15
The inimitable and best-loved TV Heaven — rightly part of Italy’s collective imagination —
has accompanied us for years without losing its freshness and humour, helping us smile indulgently
at our foibles. Happy Birthday!
Lavazza opens its first concept store in Spain
Lavazza has opened its first Espression coffee shop in Spain, inside the FNAC store in
Barcelona’s L’Illa Diagonal shopping centre. Lavazza has dedicated Espression to all lovers of
coffee, design and creativity, and in this case has set up an A Modo Mio corner that will sell the
new Lavazza capsule system.
Lavazza's new headquarters
A project of excellence for the city. Lavazza will build its new executive office
headquarters in Turin, in an area currently owned by ENEL bordered by Via Bologna, Via Pisa, Via
Ancona, Largo Brescia and Corso Palermo.
Lavazza opens its second Espression coffee shop in Chicago
The inauguration took place on 13 March of the highest Lavazza Espression coffee shop in the
world, in the John Hancock Observatory in Chicago: a unique ambience at a height of more than 340
metres, which has also won a prize for restaurant design.