2008

Acquisitions in Brazil
On 1 February 2008, Lavazza signed an agreement to acquire the Brazilian company, Café Grão Nobre Ltda, in the State of Rio, and shortly after, also acquired Café Terra Brasil, an exceptional brand on the coffee market in the state of Sao Paulo. These two transactions bring to the Lavazza Group two major brands in the vending sector. Café Grão Nobre, which employs a staff of 150 and operates a roasting facility, recently entered the Ho.Re.Ca market.


The Lavazza Design Family Project
A book-manifesto that celebrates the company’s passion for design, a passion that, with Torino 2008 – World Design Capital, will characterise and bring together the city and the rest of the Piedmont. Spokesperson of the experimentation in several areas and representative of the Italian approach, Lavazza, thanks to its perennial passion for design, has contributed over its history to showing that everything in life is design, and that everything should be used aesthetically, as demonstrated by the most recent company project Lavazza Design Family, a handbook edited by the design critic, Virginio Briatore.


2007

Barista Acquisition
In March 2007, Lavazza acquired Barista — the second leading Indian coffee shop chain in terms of outlets, with 150 coffee shops globally, of which 132 in India— and Fresh & Honest Café Limited. Through this acquisition, the Group has become one of the leading players in India in this sector, and has also further strengthened its position as a worldwide player.


A Modo Mio: the system you've been waiting for
In October, Lavazza introduced its newest espresso coffee system, made up of a machine and coffee capsules. The Saeco espresso machine combined with self-protecting, individually vacuum packed capsules, containing the prized Lavazza blends, denotes the character and the strength of a product resulting from the shared values of both companies: innovation, experimentation, and continuous research into quality.


Online the new corporate Lavazza web site
Through its web site, Lavazza is using a new approach to talk about Italian espresso and the Italian culture : a new look & feel for the interface, in line with the personality of Lavazza and its world. The website, www.lavazza.com aims to be a benchmark for the international markets where the company operates. The new website includes extensive information on Lavazza coffee, from its origins to the product in the cup, and aims to represent a point of reference for espresso lovers: new sections and new content, as well as streamlined navigation and comprehensive, efficient and intuitive use make it easily accessible.