2000
Gobalisation and quality
In 2000, Francesca Lavazza, Antonella Lavazza and Marco Lavazza join the board of directors. “
Salone del Gusto” is held in Turin for the third time. Lavazza, historic partner of Slow Food, is
the main sponsor. The common objective of the partnership is to safeguard food quality as well as
training and education in flavour. The Lavazza stand, designed as a multi-sensory area devoted to
discovering the secrets of coffee, also hosts the Laboratori del caffè. This is used for
educational purposes and for examining specific coffee-related subjects. Xlong, the filter
coffee blend is launched along with the traditional Lavazza range of products.
2001
The visit to Mexico
Giuseppe Lavazza, together with some of his colleagues from the Coffee Buying Department and
the Lavazza Laboratory, set off as a delegation to visit the coffee plantations in Mexico, to
research and learn more about the best Mexican coffees.
2001
Internationalisation
The company's plan is to move forward and increase the level of brand internationalisation,
paying special attention to the away-from-home sector. The seventh subsidiary is opened in
Portugal.
Award to Giuseppe Lavazza
Giuseppe Lavazza receives an important award which celebrates a century of activity. It is
called the “Centro do Comércio de Café do Rio de Janeiro” and it awards the companies that have
contributed to its success. Lavazza, one of the most loyal buyers of Brazilian coffee, has
contributed to the development of the Brazilian market.
2002
Lavazza is an increasingly worldwide brand
As part of the internationalisation of the Lavazza Group, Europe becomes a “second homeland”.
Espresso reaps enormous success here and because of this, the Group wants to be present in all
sectors as a leader, at home and away from home, maintaining the powerful identity of a great
Italian brand around the world. Lavazza enjoys great success in Eastern Europe as well, where its
products are positioned at the high-end of the market.
Lavazza’s international image is also enhanced, with the launch of the first pan-European
advertising campaign, centred on the pictures of the renowned Lavazza calendar.
