26 maggio 2008
“Lavazza Coffee Roots”
From 4 to 30 June — location still to be decided — open air exhibition of pictures taken from Vittorio Castellani’s book “Coffee Roots” published by Gribaudo and produced in collaboration with Lavazza. Pictures by photographers Guia Besana, Fabrizio Esposito and Andrea Guermani describe coffee-drinking traditions and customs from all over the world, from Turkey to Indonesia, Africa to the Middle East.

10 febbraio 2008
“London Fashion Week”
London certainly ranks with Milan, Paris and New York as a world capital of fashion and new trends. London Fashion Week, held from 10 to 16 February 2008, involved about 210 of the leading British and international designers. Lavazza was the main sponsor of the event.

22 gennaio 2008
“Lavazza Design Family”
112 Years of Signs, Products, Messages. The history of Lavazza design, narrated in a project-book-manifesto, curated by Virginio Briatore. Through symbols, objects, shapes and aesthetics, this book tells the story of how Lavazza has grown over the years into a ‘factory of contemporary language’, a factory of products, thoughts and lifestyles: from the posters, packaging and characters by Armando Testa, the Carmencita coffee maker by Marco Zanuso, the Espresso Point machines by Pininfarina, the Claudio Caramel cups which took inspiration from the “A” of the brand, the calendars by the great photographers, the Chicco coffee cup by Matteo Thun and the coffee that became Espesso and Coffeeshpere at the hands of Ferran Adrià. All these projects are history, design, past, present and future. A family of products. A family of symbols. The Lavazza family.

1 gennaio 2008
“Torino World Design Capital”
Lavazza is the sponsor of Torino 2008 — World Design Capital, a unique event and the world’s largest design event. It will be celebrated throughout 2008, and for Lavazza it provides the opportunity to make a valid contribution to Turin and the region of Piedmont by helping to bring the world of design closer to visitors from all over the world.

9 aprile 2008
“Lavazza at the Salone del Mobile di Milano 2008”
Green Energy Design with designers Setsu and Shinobu ITO Aesthetics and design have always been passions that guide Lavazza, which will be present this year at the largest international interior design and furniture exhibition. Beauty and sustainability: Lavazza is working with Interni on the Green Energy Design project, an exhibition dedicated to eco-sustainable and eco-compatible design. The Lavazza Relax area was set up in the garden of the State University of Milan, by designers Setsu and Shinobu ITO.

27 aprile 2010
“The San Pellegrino Awards: Lavazza’s Partner Chefs Triumph”
An event marked by great visibility and solid results: in other words, the Oscars of world cuisine which brought the cream of worldwide haute cuisine to the British capital city. Lavazza was delighted that the top list of the 50 most representative restaurateurs in the world included two of its longstanding partners: Ferran Adrià’s El Bulli, which topped the ranking four times between 2002 and 2009, placed second this year (first place went to Noma in Copenhagen). Nevertheless, as an acknowledgement of the uniqueness of El Bulli’s winning streak, Adrià was named “Chef of the Decade” by Restaurant Magazine. But it was the sixth-place award that made Italian hearts leap with joy: Massimo Bottura’s Osteria Francescana in Modena was named among the top ten, the highest position for an Italian restaurant in the history of the award. Once again, Lavazza reinforces its image of excellence and quality in this sector. “Creativity is art, and this art must be brought into recipes, made to feed the mind rather than merely filling the stomach,” said Massimo Bottura.